How can print media help with productivity tips?

I recently received a business card from a person selling local and long distance telephone services. His card held some really useful information. It held tips on how to answer the phone with courtesy. Instead of throwing his card into my deep pile, I pinned it on my wall with the tips facing me. The card is small enough not to interfere with all other documents I have posted. Using a business card in this manner was an excellent idea; you can expand on this by giving shortcut tips, faster ways to accomplish routine tasks or even a way to improve processes. I often use job-aids for such purposes and really appreciate it when I get some from my suppliers.

Another unique item I received from a company called Total Rebound: Total Adventures was a year long calendar that had a peel off back so I could stick it to the bottom of my monitor. I have seen these in other places too, but it is such a short cut and time saver for looking up dates, and it provides me a way to increase productivity. Use your imagination to create information that will help your prospects or customers. Use these aids when networking to create a conversation piece, get people talking.

Giving out pointers, tips, shortcuts, etc., is just another way to catch the attention of potential customers. It gives you (and them) an excuse to talk about what you do. Once the conversation is open, take time to set a first meeting and find out more.