When people are aware of the good opinions others have about them, they want to live up to those opinions. This tendency is why we act out the roles that are assigned to us. If we receive praise, we want to be worthy of that praise.

The most effective psychological tool for getting someone to follow through on a promise is to let her/him know that you believe s/he is the type of person who will follow through. Using phrases such as "You're the kind of person who..." or "You've always impressed me with your ability to ..." or "I've always liked the fact that you..." invoke the powerful psychological law of internal consistency.

Winston Churchill, one of the greatest masters in dealing with people, said, "I have found that the best way to get another to acquire a virtue is to impute it to him."

There was a police officer who always seemed to be able to get even the toughest criminals to open up to him and tell him everything. His technique was to tell the criminal, "I know you have a reputation for being the tough guy who's been in a lot of trouble, but everyone tells me the one thing that stands out about you is that you never lie. They tell me that whatever you say, it's always the truth, no matter what."

Honestly assess how you think you make others feel when they're around you. Do you make them feel small and unimportant, or do you inspire them to achieve more? Your actions towards others will tell them how you feel or think about them. The German writer and poet Johann Wolfgang von Goethe once stated, "Treat a man as he appears to be and you make him worse. But treat a man as if he already were what he potentially could be, and you make him what he should be." Reputation is everything in negotiation.

Have you ever noticed how the people you assume are going to be tough turn out to be just that? And if there is someone you're especially excited to meet, then when you do meet her she seems great? Often our assumptions and expectations about someone we're about to meet for the first time play out exactly as we've already mentally conceived that they would. When first meeting someone, you will send subconscious messages about how s/he is to respond and behave.

Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. Beware of the common mistakes presenters and persuaders commit that cause them to lose the deal. Get your free report 10 Mistakes That Continue Costing You Thousands and explode your income today.

Conclusion

Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you've seen some success, but think of the times you couldn't get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.