Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Improvisation

One of the most valuable fields of experience and one that creativity and innovation leaders should engage in especially business leaders - is improvisation. Many of the skills of improvisation apply directly to idea generation:

a) Acceptance learning to say YES as opposed to NO.

b) Accepting the unoriginal as valid.

c) Accepting that the first idea that is, without critical evaluation, is usually a good idea. Not concealing inappropriate ideas.

d) Accepting that the innermost self will be revealed.

e) Understanding the difference between real self and that self which is presented to the world. Through masks, role play and trance.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

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