Many new affiliate marketers make one fatal mistake in their business; they go straight for the sale. Yeah, sure if you use the right strategies this can give you results, especially if you make offers through PPC campaigns.

But what would you prefer a stranger who buys one product from you or a dedicated customer who youve built a relationship with and is opened to buying products from you over and over again? I know which one I would choose.

So how do you create a loyal customer base who trust you and who are open to your offers?

Start by putting your customers first. Worry about building relationships, not sales. Its simple. Think of your customer. What problem are they looking to solve? Why are they at your website? Dig in deep and find out what their needs are and then deliver by giving them the targeted quality content theyre looking for.

Stay in touch with them through a newsletter and give them even more valuable information. Let your free information blow them away. You want them to say wow, if this is their free information then the paid information must be fantastic.

By putting your visitors first, you will gain their trust. They will like you for solving their problems and they will buy from you instead of your competitors.

There are many affiliate marketers out there who just arent in it to build relationships and unfortunately a lot of them give up because of lack of sales. So always think of your customers first and youll be ahead of the competition.

I always say, over deliver and do just that little bit extra and youll stand out from your competitors.