If you want to see your website at the top then emphasize on the look and feel of the site. In a word the DESIGN should be consistent. Suppose you are a user looking for a product or any services in the internet. You simply typed the name of the services or product (as for example template or website design) on the Google or yahoo whatever. Thousands of related links will be displayed then and there. Out of those you will obviously try to explore the links that will fulfill your requirements.

The first thing that will make you bound to explore the site is the design and graphics of the site. Though it may vary from user point of view but everybody like to explore the site that is fresh, attractive and easy to navigate.

Mind it as the customer is the best teacher so the first impression is the last impression. So if your site can grab a customer for the very first time then there is a good opportunity to flourish.

As for example explore the site www.skynetsol.com. Its a web design and Development Company offering great services in the field of web development. When you are in the home page you will see clean and clear look and feel with the best and easy navigation area. The site clearly depicts the area of expertise with a touch of corporate professional look. The portfolio section of the site gives the user an easy access to the sites that in tern shows the past experiences. Lastly a 30 second easy job for the customer to enquiry about the related terms in the contact us page. Try it to understand what actually I am talking about? Its the importance of clear design and navigation because in todays business scenario people hate to waste their precious time or to brainstorm for a simple reason. Mind it you are not the only option left for the user so if you want to personalize the user then try to be unique so that the user will personalize you.