Resell rights come in many forms and sizes. They can come in large packages with many products bundled together and offered for an almost suspiciously low price. Or they can be offered on a single product for a four-figure sum. There are also different types of rights offered allowing you to do different things.

Basic resell rights only give you the right to sell the product. You cannot claim the product is your own and you do not have permission to offer the resell rights to anyone else. Basic resell rights are usually the cheapest, so it may be easier to make a profit. Check the terms for how much you can charge for the product or if it can be given away, perhaps as a bonus with something else. There may also be conditions for distributing the product from membership and auction sites. If you are buying rights to software make sure you know the product well enough to deal with any troubleshooting enquiries. Some software rights sellers are prepared to deal with enquiries themselves. The product may also come with a web sales page that you can use, but check for any restrictions.

Master resell rights often include a web page with the product. They give you the right to sell the product and you can also pass on this right to your customers. However that is as far as it goes. Your customers cannot give the resell rights for the product to their customers. The best master resell rights packages will include a zip file containing everything you need to put on your download page.

There are two types of resell rights that may be referred to as private label rights. One type is where you are given the resell rights for a finished product and you are also allowed to put your name on the product as the author. This type of product is a ready-to-sell information or software product. You cannot change it other than put your name on it.

The second type of private label rights is also known as source code rights. The product is not a finished ready-to-sell item. Instead it will be the raw source material that you can use to produce a finished item. Programs will be in the source code format